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what web hunter did


I was approached by Business Mamas to take over the content strategy of their Social Media channels for the 52 Weeks campaign and Campaign Happy

The high end visuals created by Someday Somehow Studio's of 52 notable entrepreneurial women from across Australia needed to be treated with thought and great care.  Not only did I need to maximise reach, engagement and exposure to promote the Business Mamas brand but also consider and protect the well established and successful brands of the women featured.

The brief was to build an audience - the client gave me the liberty and freedom to design and create a simple yet visually beautiful aesthetic, and a gentle, encouraging and reassuring voice. A persona that resonated with women of style and ambition,  the calm and consistent 'can do' attitude of most mothers, and the emotional heart centred focus on family. The posts spoke from a place of unity, a combined ambition, a tribe of women, to Mother's- to encourage them to reach for their dreams, explore the depths of their talent and build the life they wished for.